Assignments raise awareness of innovations relating to natural resources, new technology. energy, cleantech projects/investments and healthcare for custom publishers, governments, nonprofits and technical publications.

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They range from greenhouse gas reductions in air conditioning to waterless toilets in developing countries; advances in climate forecasting; improvements in health monitoring; energy-saving inventions; and investments supporting these developments.

The aim is to take apart the problems investigated or solved by scientists, activists and investors, and outline the benefits of the initiative.  This ensures knotty technical issues are easy to digest.

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A significant proportion of copywriting (for public sector/nonprofits) has covered improvements in standards of living in developing countries by increasing energy access and improving air quality through private/government seed funding. In many cases the purpose of these projects is to fulfil UN Sustainable Development Goals. Wherever possible, local people are invited to tell their own stories of how their lives have changed.

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Readers enjoy a clear, broad storyline interwoven with case studies showing how the invention or initiative marks new ground.