Firsts

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In 2011, landowners and farms were still unaware of a new government scheme providing an attractive financial incentive to use wood and other renewable sources to heat their estates. Elisabeth Jeffries thus prompted major rural affairs magazine Country Life to commission an article published here drawing attention to the opportunity for the first time.

In 2012, farmers were introduced to smart agriculture in Farmers Weekly via an an article linked here by Elisabeth Jeffries about the use of satellite technology to detect weeds in fields. Smart technology has since become a major topic of interest among farmers.

In May 2015, Elisabeth Jeffries interviewed a Californian neuroscientist for an article for New Scientist linked here before he had published a paper on human awe as a response to nature. Three months later, both the prestigious US Smithsonian magazine and columnist Oliver Burkeman of The Guardian followed with an article on awe quoting the same paper.